Chapter II. How It Runs
A brief is not a shoot, and a shoot is not a campaign.Every engagement starts with a call about the business:what it sells, who to, and what is in the way of more of it.The scope comes from the research, not from a menu.Nothing is quoted before it is understood.
II.a
Before anything is shot. A call about the business, targeted research into the category and the audience, then a scope that comes back with the findings attached to it.
II.b
Then whatever the brief turns out to need: performance marketing, videography, a website. With our partners the same engagement can lift what a brand looks like and cut what it costs to run, through automation and front-end work.
We Start
- with a consultation call.
- by naming the need, not the format.
- with targeted research.
- by returning findings and a scope.
We Finish
- on location, with date and crew coordinated.
- in the edit (cut, grade, sound, versions).
- with the final files delivered.
- with a walkthrough of how to deploy them.