Chapter IX. The Brief
Most jobs go wrong before anyone picks up a camera.A brief that only says what to shoot leaves everything else to be argued abouton the day, at the worst rate anyone will ever pay for the argument.Four things are written down and agreed before a thing is booked:what it is for, who it is for, where it plays,and what counts as it having worked.A brief that answers those four is one a crew can shootwithout asking permission every hour.
Brand Direction
- Creative Director
- Art Director
- Producer
Camera & Crew
- Cinematographer
- Camera & Grip
- Gaffer
- Stylist
- Location Scout
Edit & Post
- Editor
- Colourist
- Sound Mix
- VFX & Motion
- Retoucher
Paid Media
- Strategist
- Media Buyer
- Channel Manager
- Analyst