Insights
Notes from set, and from the ad account
What we have learned making commercial work and running it as paid media. The production side and the performance side, written down.
Services
All servicesProduction, content, and the strategy to make it perform. Three pillars, one team.
What we do
About
Our storyFounded in Istanbul, now producing out of Los Angeles. The USA branch runs its own crew, its own kit, and its own client roster.
Our Story
From Istanbul to Culver City: the move west, and the crew building the USA branch today.
Read our storyIstanbul HQ
Hazel's original studio, still running full production and modeling work across the region.
Visit the Istanbul siteOur Work
A working reel of commercial, moto, fashion, and event production, pulled straight from the shoot library.
View portfolioInsights
Read moreNotes from set, the gear we actually reach for, and what's working in production and marketing right now.
Latest articles
The Top 5 Video Editing Programs for Real Production Work
Every editor has a favourite and every favourite has a reason. Here is what each of the five major programs is actually good at, and how to pick the one that fits the work you are doing.
5 min readWhat Actually Happens on a Commercial Shoot Day
If you have never been on set, the day can look like a lot of standing around punctuated by short bursts of filming. Here is what is really going on, hour by hour, and where your input matters most.
4 min readHow to Brief a Video Production Company (and Get What You Pictured)
Most disappointing videos trace back to a vague brief rather than a bad crew. Here is what to put in one, what to leave out, and the single question that prevents the most expensive misunderstandings.
3 min readThe First Three Seconds: Writing Hooks That Stop the Scroll
Most short-form videos are not disliked. They are never watched. The opening seconds decide it, and hooks are a craft with patterns you can learn rather than a matter of luck.
3 min read
