Chapter XIV. And the Channel
A channel is a schedule, not a folder of assets.Someone decides what goes out, when, and against what.And what to do when one post does three times what the others did.That decision is the work between campaigns.It is also the part usually left to whoever has a spare afternoon.A feed that publishes on a plan compounds.A feed that publishes when somebody remembers does not.The shoot is a week. The channel is the year around it.